When the small teams are the only ones who can make the elephants run.

2011 is a very important year for our company, RCS-e is launching, and we are in a good position with 2 ready to market platforms, opening RCS-e and making RCS-e ubiquitous; both interoperated with most core and client vendors, and recognized with the RCS DevChallenge Award as the most innovative RCS solutons.

On the other hand, we are a small team, with limited funding, and facing what the carriers consider "your problem is your size". Obviously it is and egg-and-chicken issue, if customers or potential customers are delaying orders or keeping under NDA the initial references and the company is based in Spain, waiting for VC rounds is basically expect a miracle, and we also gave up trying to actively raise funding (but of course, new business angels or VC's are welcomed on board).

We understood that the "risk avoidance" way of thinking from decision takers is still present coming from decades of inertia, but the timing has changed. The established telecom giant vendors have failed to move the telco elephants but the elephants need to move in the new scenario where they have the OTT's as competitors.

Most of the alternative OTT's are also small team, working fast and with offerings tested and used everyday by zillions of individuals ... their technologies work, are proven to be scalable and their vision is accepted by the users. Of course, Skype is now a relatively big company, but what about WhatsApp? great messaging product by a small focused team.

If telcos need to make feasible their own alternative OTT vision, they need to rely on small companies: motivated teams to help them moving to the next stage. Reluctance to work with small companies means missing opportunities, stay stopped while things happens around you, and new scenarios and business communication models are apearing every day. We are eager to cooperate with telcos & the telco business need some fresh blood, take us in count and elephants will run faster than the Road Runner :-)