RCS Monetization Suite

In the past months we have been unveiling additional platforms on top of our pioneering RCS network API GW.

It is time to explain why API itself is not enough in the telco industry today.

We have been talking with many telcos about the possibilities of the API, and they believed in the value, but they think they need huge base of users first. That will not happen if they focus in the person to person messaging where the incumbents today are OTT. We needed to unblock this egg-chicken scenario.

Well, in the last months we have been developing the complementary pieces to the RCS API exposure to move from telco internal trials/PoCs to something they can "sell" to both, enterprise and long-tail developers, engage the final users and the magic world...MONETIZE.

To expose easily the API developers are not keen to call account managers, sign paper contracts, etc...they want a Twilio or Tropo alike portal...and we just used a tier-1 API Management company, 3Scale to offer a RCS Developer Portal cloud based that whatever telco can launch quickly.

As a new way to access to services is born, the rich-chat based interactive cases, it would be needed a way to discover new "chat services" and add to your phonebook, the market of "RCS based cases", and we developed the RCS Store framework to make feasible the "RCS service market" , as standalone app or with API to integrate with RCS clients.

Finally we may talk about money, the well-know sentence "show me the money". Yes, telcos pay a good money to strategy consultants but ask the tech vendors about how to make money :-)

Enabling high rates of API concurrence for B2C is a revenue model with enterprise, but in the other hand, to get adoption telcos need to enrich RCS with casual chat based cases created by developers. How to reward them? Well, in the same way that internet companies are overlapping the telco space and revenue sources, telcos can overlap internet space and their traditional revenue sources as advertisement. Chat based services, person-to-information, person-to-chat-based-game become a new media, providing a context where inserting contextual non-push ads...Yes, the Google model applied to instant messaging. Voilà!, our RCS Advertising Platform fills the gap.

Does it makes sense, doesn't it? Then, bundling all the pieces of the puzzle is what we named as RCS Monetization Suite.

joyn Innovation Challenge, the GSMA competition for mobile & web apps developers.

The GSMA has announced the joyn Innovation Challenge, an initiative to encourage innovation based on joyn.
Developers will have the opportunity to use a real joyn enviroment and using the API build innovative use cases on top of the messaging experience. The best new ideas will be showcased on the GSMA’s exhibition stand at the Mobile World Congress.

Developers will have access to the joyn "Innovation Accelerator" a global access to a live GSMA Rich Communication Services (RCS) network where they create their own use cases on RCS APIs, Solaiemes is technology partner, see the banner :-), and test their use cases in a trusted and safe environment. GSMA explains in the website that the use of the Innovation Accelerator will be free and you do not have to enter the competition in order to use it. We consider this initative a very good move.

We want to highlight that API becomes key in joyn from the beginning and it means that joyn aims to be seen as a platform, our vision being evangelized the last years. It is great that the industry realizes that it is not about replicating telco version of great OTT messaging products that going beyond and creating an open platform based in a natural experience as the messaging.