eComm Highlights (part I)

I am attending the eComm Europe event in Amsterdam, just amazed by the level of the speakers and the quality and rythm of the 15 minutes keynotes schedule.
Just writting this post (and additional one after the event with final thoughts) just to share some headlines and sentences to think about :-)

VoiceSage:
There are white spaces in the enterprises: communication-enabled services may help to surface them and optimize/monetize/ save costs. An edge perspective allows to surface this data. Simple example: allowing customers to confirm just a bit earlier may have big impacts in resources.

Nauiokas Park:
There is nothing wrong with being a dump pipe, capital structures will adapt to be cash flow driven.
Platform and APIs basically selling trust, technical capabilities are a must, but not enough.
Everything as a Service is coming (including banking). Future platforms blending identity + trust + messaging may allow that.

Mangrove:
Major disruptive driver in the last years: Telecom operators displaced to their rightful place in the eco-system: providers of the tubes. Capital models will have to change to adapt to that situation.

VURB:
Peering-up is the best way to cope with climate change, peak oil, financial crisis, ...

RJ Auburn - Voxeo:
To innovators: Get passionate or get out.
Voice is coming out, text is in. Kids and next generation don’t talk on the phone unless they have to, TXT is second nature to them. Communication pace is faster than voice now, customers want instantaneous answers, not wasting time waiting for IVR answers. No money in voice, cost saving in text (permits multitasking, voice not).
Building person to person communication based on bots and mash-ups. What happens with the existing phone applications?: look at IMified. Just use text instead of bots.

Jay Phillips - Voxeo:
If open source is communism … where is the proletarian?
Voice is not the application; it’s the spice to make the soup taste better.
Innovators to build lots of little voice experimental apps to find the right soup.
Voxeo open sourcing SIPMethod !!!

Jan Linden - Global IP Solutions:
H264 SVC codec for the Internet era.

Dean Bubbley - Disruptive Analysis: “LTE hostage of voice?”
IMS is the dead parrot in the Monthy Python sketch. Dead but nailed to the perch of LTE.
Is industry using LTE as the lever to persuade operators to deploy IMS? CS fallback: 2-3 seconds longer setup times (sometimes 8-10 seg, and double that for LTE-LTE calls). Drops data connection !!!. Extra capex in network.
And SMS on LTE? SMS was completely forgotten in LTE until it was too late. Fact is: You need SMS for backoffice operations (configuration, activations, passwords, prepaid top up, etc.) even if you use LTE only for data.

Sten Tamkivi - Skype: “peace, love and pstn”.
Skype processes 100 billion calls a year. Their view is that they are not taking revenue from telecoms, most of Skype minutes would never happen without Skype. 33% Skype calls include video.
Skype is for the people I actually want to talk to (average skype contact list is a single figure number). Somebody told Skype founders it would never happen because people don't have headsets, but people invested in headset to talk with their valued contacts.

To cover global needs, you need something relevant to developed (“peace and love” way of thinking, good voice quality, video, etc.) and emerging (PSTN, bad voice quality doesn’t matter so much, no video needed). Things like a MVNO focused on price and regular quality (long call setup, not very good audio, etc.) can’t be global (may succeed in emerging, but would be niche in
developed).

Voxygen:
Good user experience: calling a service number and directly listening what you wanted (e.g. ticket status, appointment confirmation), with no delay, no input of account, etc.
How much money wasted by couriers checking parcel delivery times, etc.?
Unlock that value !!!

Tomorrow more :-)

Jose Recio, VP Alliances