RCS as a Platform. Concept, deploying API easily and Monetization case. New Solaiemes site to explain the how to.

Solaiemes has published a minisite "RCS as a platform by Solaiemes" to make easier to understand the potential of instant messaging as a la platform, how to deploy in days the network API and offer it to the developers and how to monetize "RCS" using as context for advertisement third party cases created with the API.

Yes, RCS has a business case, and can be the initial point for telcos take a slice of the cake of contextual advertising business.

Telcos, it'stime to get down to work and we can help :-)

joyn casual games, m-learning & sponsoring of interactive services as a new way of mobile marketing.

We are presenting a new demo to demonstrate the use cases of joyn as a platform for services. A casual game based on chat interaction which also can be a learning tool has been creating by combining our RCS network API and a content API, a linguistic API by our friends of Molino de Ideas, see APIcultur.

Also, we unveil how these services can be offered for free to the users and monetized with smart advertisement & couponing, with perfect targetting as you can find the right sponsor to the use case offered. In-joyn-advergaming is born :-)


Quick service development, easy mash-up combining APIs, smart advertisement space, fun for the user...let's think in joyn because the person to person messaging initial case.

is it really a need to browse to get Mobile content/information?

We find everyday how the direct "way to do" translations from pc browser to mobile browser is becoming unsuccesful, the mobile "sites" are not easy to use, users left, carriers complain about how difficult to balance voice and data revenues, and while complaining they are not seeing this could be fixed soon. ("If you shed tears when you miss the sun, you also miss the stars" by R. Tagore).

The first key is rethinking from scratch the concept of mobile content, with small screens, limited keypad and no mouse, how to provide the info should be conceived for mobile, forget about pc-based web content adaptation.

From the web-core infrastructure, it is highly predictable what the user to see when is accessing to an online media, their bank m-CRM, the mobile portal of his carrier to check the bill, etc... why not offering the information with proper reading times, in slides with the best representation format supported by the mobile device (wml, html, XHTML, SVG) ??? The same for mobile marketing, we do not need to browse the catalogues, the catalogues should be personalized as continuous animation.

Solaiemes is working on that, demonstrating this is possible with a common platform for whatever kind of mobile CRMs and content, who want to be the first trying this new mobile-content easy to use ? :-)

(Spanish) Constatamos cada día el fracaso de la navegación web en el móvil, los usarios se quejan de que es incómoda, las operadoras de lo díficil que resulta balancear los ingresos de voz y datos, pero mientras se producen las quejas no se entra a resolver la cuestión, lo cual a día de hoy es resoluble. ("si lloras porque se oculta el sol las lágrimas no te dejarán ver las estrellas", R. Tagore).

Lo primero es asumir que el modelo de contenido móvil hay que rehacerlo desde cero, con pantallas pequeñas, teclado limitado y sin ratón hemos de olvidar la tentación de adaptar los contenidos de internet-pc al móvil. Hemos de concebir otra forma de "entregar" contenido apta para el móvil.

El "corazón" de los sistemas de internet, ya permite almacenar e identificar los hábitos del usuario que conduzcan a una predicibilidad alta de lo que quiere hacer cuando accede a su banca online, a periódicos online, o cualquier crm, así como qué es lo que ojea de un catálogo. ¿Por qué no presentarle lo que quiere como una sucesión de diapositivas con tiempos adecuados de lectura, como una animación?

Solaiemes trabaja en esto, demostrando que una plataforma única es posible adaptarse a muchos tipos de contenido, ¿quién quiere ser el primero "movilizando" de verdad sus canales para usuarios?